The Big Boys
I’m always struck by the giant-sized film posters pasted on the walls of the Paris metro stations. Harry Potter and his friends seemed to be everywhere a few months ago. While kids were busy tugging on their mum’s shirts and begging to see the movie, indie filmmakers throughout the city stared up at these posters and dreamt of the day they’d see their film publicized up there.
But the reality for many is like a bucket of cold water in the face. The big boys – with dollar signs in their eyes – are always on the hunt for the next blockbuster smash hit. So unless your film has a top script, brand name director and high profile cast – you don’t stand much of a chance.
So I was thrilled when indie filmmaker Steven Mills told me he managed to secure a distribution deal. His film Cigar at the Beach played at 160 festivals in 31 countries winning the Best Non-European Dramatic Short at ECU 2007 along the way. He admits that he was “very aggressive” in submitting his film to festivals but in the end it was the attention he paid to the markets which proved to be the most valuable.
At the short film festival Clermont-Ferrand, Mills met Ouat Media Inc, a distribution company who are based in Toronto. After he sent them a DVD they decided to represent Cigar at the Beach exclusively worldwide. “But if I hadn't already been selected into a lot of festivals I may not have looked as good,” said Mills. “So all festivals have their importance, but to end the story – markets are a must!”
Digital Diversity
But a solution is emerging. An increasing number of creative yet cash strapped and frustrated filmmakers are looking to the Internet where they’re finding an abundance of opportunities.
I decided to Google “movie downloads” and was astounded by the huge number of websites offering top quality films over the Internet. There’s loads of new companies that have popped up in the last few years such as Movielink, MovieFlix, IndieFlix, Netflix, GreenCine and CinemaNow. The one that caught my eye – perhaps because it sounds a little different to the rest of the mob – was Azureus.
Azureus offers filmmakers free video hosting on their websitewww.vuze.com and the opportunity to sell their films on a pay-per-view basis. Their business is booming with peer-to-peer technology which has made it possible for users even with an ordinary internet connection to download films with the click of a mouse. “The advantage of peer-to-peer is that the more people who download a file, the more bandwidth those individuals are contributing and the faster that file is downloaded,” said Peter Bradley, Vice President of Business Development at Azureus.
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