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Disney's Meet the Robinsons achieved one third of Box Office through 3D on 11% of screens only

The 3-D digital cinema engagements of the Walt Disney Co.'s "Meet the Robinsons" have delivered about 31% of the film's total gross, said Chuck Viane, president of Disney's Buena Vista Pictures Domestic Distribution. The film's cume as of Monday was an estimated $88.4 million.

The 3-D screens represented 14% of the total screens from the film's March 30 opening. Still, Viane said they now are delivering more than three times the per-theater average of the 2-D version. Viane noted the staying power of the format, saying that as of last week, "Robinsons" was still playing on more than 400 of the 581 Real D 3-D-ready digital cinema screens on which the film opened domestically.

Viane said the 3-D versions will continue to perform for additional weeks. "We still have 3-D screens that will probably play up until the digital screens are needed for "Pirates 3,' " he said.

Looking ahead, Viane said, "Exhibitors have seen the success of 3-D, they are committing more auditoriums for 3-D. ... (and) 2008 will be good; 2009 will be a watershed year for 3-D."

Bruno Chatelin
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About futureofcinema

Chatelin Bruno
This blog explores the future of Cinema, from production to Distribution.

Future of Cinema Salon returns to Cannes 2008 after its sucesfull 2007 introduction.
The Cannes 2008 series will include demos and knowledge sharing that look into how the world of cinema is changing with the advent of interactive technologies.

MINGLETALK
CONVERSATIONS ABOUT THE FUTURE OF DISTRIBUTION
Tuesday May 20th, 2008, Canadian Pavilion, :00PM – 5:00PM

FUTURE OF CINEMA BLOCKBUSTER PANEL
IN ASSOCIATION WITH MOVING PICTURES CINEUROPA.ORG AND FILM & FESTIVALS MAGAZINE
Wednesday May 21st, 2008, Jean-Louis Bory Auditorium, Palais des Festivals, 10:00AM – 11:00AM

GET YOUR HANDS ON THE FUTURE OF CINEMA
A DEMONSTRATION OF CANADIAN INNOVATION IN ASSOCIATION WITH TELEFILM CANADA
Wednesday May 21st, 2008, Jean-Louis Bory Auditorium, Palais des Festivals, 11:00AM – 12:00PM


Register for the events


V.I.P SPECIAL EVENTS BY INVITATION

FUTURE OF CINEMA FINANCE VOD SCREENING AND CHAMPAGNE PARTY


FUTURE OF CINEMA MEETS FUTURE OF BOOK
IN ASSOCIATION WITH M21 EDITIONS FOR PRESS ONLY
Sunday May 18th, 2008

I WANT MY FUTURE OF CINEMA SALON SERIES
IN ASSOCIATION WITH FILMFESTIVALS.COM FOR FESTIVALS ONLY
Sunday May 18th, 2008

Also watch out for other activities during the Cannes festival.


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