IFFS's blog

Social networking and digital media: what tools are out there and how can your festival leverage these assets? Don't miss this cutting edge panel discussion addressing the latest tools that can help propel your festival forward.

Moderator: Bruno Chatelin, COO, Filmfestivals.com

Git Scheynius, Festival Director, Stockholm Int'l Film Festival
Kate Burns, Managing Director, Bebo.com
Anthony Zameczkowski, Strategic Partnerships Manager, You Tube, EMEA

I will introduce the discussion with a quick overview of festivals habits in terms of blogging, and filmmakers needs

I Will then open for Git to speak about her festival usage of social platforms and other community online aspects, and follow from generic to specifics.

Generic issues on social networking

Social network: teenagers or young adults audience "statistics and lies"

Active/non active members, active for...how long

How long are trends lasting in the world of platforms where a new one replaces an old one every 2 years?

Legal issues

DRM,

Privacy, ads, personal data, targeting

How strict are you with content that has music

Specific  concern for filmmakers and festivals

Quality

HD,

What can social platforms do to film community to provide targeted audience

Feature film private streaming

Paid viewing, a new model?

What is in it for festivals:

What do you offer that can help festivals

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